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It’s stories like this that makes me celebrate the fact that I went au natural nearly a decade ago. For the life of me though, with several proven Black hair care companies and products by them out there, I don’t even know why folks would trust a company like L’Oréal when trying to perm Black hair.

Softsheen-Carson Optimum Amla Legend No-Mix, No-Lye Relaxer is what the highly recognized French cosmetics company touted — and apparently used a wealth of celebrities (even insinuating Michelle Obama was one of ’em) to encourage folks to use the product. At least, according to what TMZ claims was the motivation behind a new, class action lawsuit by some angry consumers.

Those same consumers are say they are now BALD after using the product!

And guess who they got to represent them? Famed attorney Mark Geragos, who made a name for himself representing celebrities like Michael Jackson

Women Claim L’Oreal Perms Made Them Bald

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