ou won’t be seeing Olympic gold medalist Gabby Douglas on a box of Wheaties. That’s because Kellogg’s has already swooped in and reached a deal with Douglas to put her picture on a box of Corn Flakes.
The rush to get Douglas signed shows that she will likely be the big endorsement winner out of the London Summer Olympics thanks to her gymnastics all-around victory.
“She’s the new darling of America,” said Bob Dorfman, executive creative director of Baker Street Advertising and author of Sports Marketer’s Scouting Report. “She has the look, the great smile, and seems like someone who could be a compelling pitch woman of products to teens and pre-teens.”
Dorfman estimates Douglas could pull in between $1 million to $3 million a year in endorsements leading up to the games in Rio de Janeiro four years from now. But even if Douglas doesn’t compete in 2016, her endorsement career could continue far many years — or even decades — to come.
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Article courtesy cnn.com